Constant population growth is resulting in a greater volume of vehicles – consequently increasing the urgency and fundamental need for mobility to be made safer, especially in poorer regions of the world. Continental, too, feels obligated to pursue this objective and has for years been committed to a world without traffic fatalities as part of its “Vision Zero”. Since 2015, Continental has also been a partner of the global information campaign “Stop the Crash” by Global NCAP (New Car Assessment Program), an international vehicle safety association. This organization, based in the United Kingdom, evaluates the safety of new vehicles and campaigns for establishing accident prevention systems and increased tire safety worldwide.